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Research papers

What do you do when everything is OTC?

In the markets of the Arabian Gulf a consumer can walk into a retail pharmacy and buy almost any mainstream pharmaceutical product without a prescription. That in itself is not unique, but when it is combined with high levels of disposable income in...

Catalogue: Global Healthcare 2008: Consumer Choice
Author: Jim Ryan
Company: IMS Health S.r.l.
February 6, 2008
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Citation

Ryan, J. (2008a, February 06). What do you do when everything is OTC?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/what-do-you-do-when-everything-is-otc-